If there has been an event in the field of China’s Museums that has received an unprecedented warm response from the public in the last months of 2017, the TV program called National Treasure will surely be the one. To understand its unique characters we only need to take a look at the keywords surrounding it: museums, entertainment TV programmes, documentary films and 600th anniversary of the Palace Museum. How did it make it with these factors that seem unrelated to one and another?
It is a large-scale cultural exploration program recently launched by China’s Central Television(CCTV) in Beijing. After a two-year preparation, it will exhibit in the first season 27 of the most precious treasures from nine Chinese museums of the first grade – the Palace Museum, Shanghai Museum, Nanjing Museum, Hunan Provincial Museum, Henan Museum, Shaanxi History Museum, Hubei Provincial Museum, Zhejiang Provincial Museum and Liaoning Provincial Museum – across nine episodes, and select in the end 9 pieces of them according to the votes from the audiences online and offline to join the 2020 exhibition of the 600th anniversary of the Palace Museum. The narration of the programme will be a mixture of documentary film and entertainment TV programme, taking the Chinese traditional culture as contents, so as to find a brand new way of storytelling for China’s cultural heritages.
In order to compete with other entertainment shows, the National Treasure invites famous Chinese actors and popular stars to be the host and “guardians” of each single relic, making the treasures “alive” and calling on the interests of the audiences toward cultural heritages through their characterized live performances.
Two days after the broadcast of the first episode on 3rd December 2017, the programme has got a high rate of 9.3 on douban.com(a Chinese social networking service website allowing registered users to record information and create content related to film, books, music, recent events and activities in Chinese cities, used much much more than imdb.com in China), some audiences think that such a favorable feedback benefits from the fact that the National Treasure not only considers the tastes of the public but also takes the responsibility to raise its aesthetic ability.
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